
Writes the stories on the site
Carla
I'm Carla Fresch Pons. I was born in Argentina, but part of my story has always been in Menorca. Before starting this journey I went to trace my family's roots, because understanding where you come from also changes the way you choose to move forward.
That search made me look at my own path. It was never particularly linear or traditional: I moved through cybercrime, human resources, technology, and communications. What for years seemed like detours ended up teaching me to observe closely, ask questions, listen to what isn't always said, and try to understand before telling.
I work alongside brands and people, helping them find the words to express what makes them different and build a presence of their own. In EchoRoute I bring that same lens to the road: I write about the places, the people we meet, and everything that begins to shift when we stop passing through a place and choose to live it a little more.
I always loved traveling, but visiting destinations stopped being enough. Together with Gonzalo, my partner in life and on the road, we wanted to build a way of living that's more our own — with room to change direction and let the road transform our plans too.







